make meaning visible
Strategy + identity + creative direction
for brands that need clarity to scale
Meaning rarely starts clear.
It begins as something raw.
Our role is to shape it.
To give form to the formless.
Structure to ambiguity.
Clarity to ideas that have not yet taken shape.
Claé Brands exists to make meaning visible.
About us
Claé Brands is a strategic brand consultancy working across strategy, identity, and creative direction.
We partner with companies at moments of creation, transition, and growth, helping define what they stand for and how they show up in the world.
Each engagement is founder-led and hands-on, working directly with leadership teams to shape clear, cohesive systems without layers or handoffs.
We help create clarity that endures and build systems that scale.
Case Studies
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Case Studies *
Selected work across brand creation, transformation, and global system design.*
therabody™
Brand Transformation / Global Identity / Content Production
Led co-creation of the Therabody brand and global direction during the transformation from Theragun to Therabody, establishing a unified identity across product, marketing, and retail. Oversaw campaign development, brand expression, and production from concept to execution. The work balanced performance credibility with lifestyle relevance, creating a foundation for expansion across categories.
Surity™
Brand Creation / Strategy / Naming / Product + System Design
Helped build a consumer brand from the ground up within a clinical category, translating complex medical functionality into a clear, human-centered system. Led strategy, naming, identity, product design direction, and brand guidelines through launch readiness. The result reframed an underserved category with clarity and dignity, creating a cohesive foundation designed to scale.
lexus™
Global Brand Systems / Guidelines / Retail + Campaign
Developed and evolved global brand systems applied across markets, campaigns, and retail environments. Designed scalable frameworks that ensured a high-level of consistency while enabling localized expression. The work required precision and discipline at enterprise scale, reinforcing brand integrity across a complex global network and aligning diverse teams around a shared system.
*Work shown reflects roles held at previous companies and collaborations unless otherwise noted. Full case studies and capabilities shared during introductory calls.
our Services
Identity Systems
Brand Strategy
Visual and verbal identities built as cohesive systems, designed to extend across every touchpoint.
Includes identity design, typography systems, art direction, and comprehensive brand guidelines.
Built for consistency, flexibility, differentiation, scalability, and long-term application.
Positioning, architecture, and narrative systems that define what a brand stands for and how it grows.
Includes brand positioning, messaging frameworks, naming and product nomenclature, and portfolio structure.
Informed by competitive landscape audits and whitespace identification.
Ongoing Partnership
Creative Direction
Embedded creative leadership to guide and evolve the brand over time and across initiatives.
Includes retained support across strategy, design, and direction.
Designed to support ongoing change, continuity, and sustained growth across evolving teams, products, and business priorities.
Campaigns and content shaped through a unified point of view, from concept to execution.
Includes campaign development, production direction, on-set oversight, and brand expression across channels.
Defining how the brand shows up across every moment.
Pricing: Engagements are tailored based on scope, complexity, and duration. Reach out to discuss your project and receive a detailed scope and pricing.
How We Work
founder-led, hands-on engagement
Senior involvement is consistent from start to finish, with decisions made in real time as the work evolves. This keeps the process focused and eliminates unnecessary layers.
direct collaboration with decision-makers
Work is developed in close working sessions with the people responsible for moving the business forward. Alignment happens early and holds as the work scales through launch and beyond.
built to move from strategy into execution
Outputs are designed as working systems, not static deliverables, so they translate cleanly into campaigns, products, and experiences. What’s defined is built to be used.
scaled through a trusted network of specialists
Specialists are brought in as needed across production, design, and content to extend the work without disrupting continuity. Each engagement is resourced to match specific demands.
past Partners
